California's Failed Ticket Resale Bill: What Happened to AB 1720? (2026)

The Battle for Fair Ticket Prices: A Story of Power and Profit

In the world of live entertainment, the recent fate of California's AB 1720 bill serves as a stark reminder of the complex dynamics at play. This proposed legislation, aimed at curbing excessive ticket resale prices, has now become a casualty of intense lobbying efforts.

The Rise and Fall of AB 1720

Initially introduced by Assembly Member Matt Haney, AB 1720 sought to address a widespread issue: the practice of ticket scalping. The bill proposed a simple yet powerful solution—capping resale prices at just 10% above the original ticket cost. This move would have been a game-changer, ensuring that tickets remained accessible to fans and not just those with deep pockets.

However, as the bill progressed, it faced significant opposition. The amendment limiting its scope to smaller venues effectively weakened its impact, leaving the majority of high-demand shows unaffected. Despite support from influential groups like the National Independent Venue Association and Live Nation, the bill ultimately failed to make it out of the Senate appropriations committee.

The Lobbying Frenzy

What's particularly intriguing about this story is the role of lobbying. Ticket resale platforms, led by StubHub, poured an unprecedented amount of money into lobbying efforts, spending a whopping $3.4 million in California alone. This raises important questions about the influence of money in politics and the ability of corporations to shape legislation that directly impacts their bottom line.

A Battle of Ideals

Assembly Member Haney's determination to address this issue is commendable. His statement reflects a growing consensus among artists, venues, and fans that something must be done to combat predatory ticket resale practices. The support for AB 1720 from diverse artists like Kid Rock and Noah Kahan underscores the non-partisan nature of this problem.

A Broader Perspective

While California's attempt to regulate ticket prices has faltered, it's heartening to see progress in other states and countries. Maine, Vermont, Washington, D.C., and Massachusetts have all taken steps to implement price caps, recognizing the urgency of this issue. This trend suggests a growing awareness and a potential shift towards more equitable access to live events.

The Future of Ticket Pricing

As we reflect on the failure of AB 1720, it's clear that the fight for fair ticket prices is far from over. The intense lobbying efforts highlight the power dynamics at play and the need for continued advocacy. Personally, I believe that ensuring access to live entertainment is a cultural right, and it's up to us to demand change and support initiatives that put fans first.

In my opinion, this story serves as a reminder that legislation can be a powerful tool for positive change, but it requires unwavering dedication and a united front. The battle for fair ticket prices is a battle for the soul of our entertainment industry, and it's one that we must continue to fight with passion and perseverance.

California's Failed Ticket Resale Bill: What Happened to AB 1720? (2026)

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