Formula 1 is thrilled to announce a new Global Brand Ambassador, the acclaimed actor Damson Idris, who has captivated audiences in F1 The Movie. The Hollywood star is officially joining the F1 family, bringing his cultural and creative influence and storytelling power to the global platform of F1. This partnership aims to create moments that resonate both on and off the track, bridging the gap between global entertainment and the world of motorsport.
Following the launch of F1's 'All To Drive For' campaign, which featured Damson Idris, the actor is now an official Global Brand Ambassador. His role in F1 The Movie, where he co-starred with Brad Pitt, has made history at the box office, grossing over $630 million and becoming the most successful sports movie of all time. The film, shot at live Grands Prix with F1's full collaboration, put Idris shoulder-to-shoulder with teams, drivers, and race operations, completing his whirlwind transition from Hollywood leading man to a genuine fixture of the paddock.
Idris has become a passionate advocate for F1, having trained extensively for his role in the film. He is genuinely excited to step into this new role as a Global Ambassador, stating, 'I’ve always been drawn to spaces where culture, performance, and precision meet, and Formula 1 sits right at the centre of that.'
'I had an enormous amount of respect for it before making the film, but getting closer to it gave me a real understanding of the innovation, the heart, and the intensity behind everything, and the elite level the drivers operate at,' he added. 'I’m genuinely excited to step into this role as a Global Ambassador. Being part of this world now means a lot to me, and I’m proud to represent something that inspires and connects people all over the world.'
As Global Brand Ambassador, Idris will attend several Grands Prix and support F1 in various content, partner, and wider promotional activities to introduce a new wave of fans to the sport. His incredible platform and position in the entertainment and lifestyle space will help push the boundaries of how F1 reaches its fans. So, get ready to see more of Damson Idris as he takes on this exciting new role, bringing his passion and talent to the world of Formula 1!
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